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Gambling technology company Playtech has announced a five-year extension of its partnership with The Rank Group to exclusively provide its Bingo platform in addition to games content.
The new Bingo deal covers Rank’s long-established Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo.
“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years,” Angus Nisbet, Director of Digital Bingo at Playtech, said.
“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands,” Angus Nisbet added.
“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider,” James Boord, CMO at Rank, said.