William Hill Tennessee Launches Statewide Mobile Betting

William Hill Sportsbook is live in Tennessee.

Earlier this morning, William Hill TN launched statewide mobile betting after receiving the approval of state regulators. William Hill joins four other operators as the latest sportsbook approved to offer online sports betting in the Volunteer State.

In a press release, Kenneth Fuchs, President of Digital for William Hill US, said this:

As we head into one of the most exciting times of the year for sports fans, the William Hill app will make March moments even more interesting for Tennessee bettors. We will have thousands of markets available, including for your local favorites, live in-game betting, and daily promotions and bonuses for players.

Tennessee bettors now have their choice of five mobile sportsbooks:

William Hill Tennessee Launches with $2,021 New Customer Bonus

William Hill comes to Tennessee with a large welcome bonus in tow. Starting today, all new customers who sign up for an account and use the promo code BUSARF qualify for a risk-free first bet worth up to $2,021.

New William Hill TN customers who claim this offer can place their first bet to guarantee one of two positive outcomes:

  • Your first bet wins: Keep your winnings as normal, and the promotion ends there
  • Your first bet loses: William Hill will refund your wager with an equal amount in bonus funds for up to $2,021 back

Visit William Hill below to bet online or download the official mobile betting app for iOS/Android devices:


Important bonus terms:

  • New customers must place their first bet within seven days of signing up to qualify
  • The first bet must settle within seven days to qualify for this offer – i.e., no long-term futures or other wagers on games that will take place more than one week out
  • Customers who receive a refund must use their free bet within seven days of receipt
  • The free bet comes with no rollover or wagering requirements
  • Use the bonus code BUSARF

Nashville Bombing Delayed William Hill TN Launch

William Hill Sportsbook intended to launch for Tennessee bettors in time for the Super Bowl, but the Christmas Day bombing in downtown Nashville disrupted those plans.

As The Commercial Appeal reported in January, the RV truck bomb that detonated on Christmas Day damaged William Hill servers in an AT&T building near the blast site. The explosion damaged dozens of buildings in the historic downtown district and disrupted telecommunications services across multiple states.

The Tennessee Education Lottery (TEL) awarded William Hill a sports betting license in January. However, William Hill was unable to launch in time for the Super Bowl as it was still in the process of relocating its servers to Comcast.

William Hill Joins a Booming Market

William Hill Tennessee missed out on several months’ worth of revenue in a market that has taken off astonishingly fast, including a record-breaking first month and a highly successful Super Bowl earlier this year.

In November, the first full month of legal sports betting, Tennessee sportsbooks generated total handle of $131 million. Tennessee’s November launch was the fastest start in legal sports betting history, eclipsing even more populous states such as Pennsylvania and Illinois.

December and January continued the trend, with TN sportsbooks generating total betting handle of $181 million and $211 million, respectively. The numbers Tennessee is putting out lately are impressive, to say the least, especially with just four operators live over the state’s first four months with legal online betting.

William Hill also missed out on a big Super Bowl in Tennessee, but today’s launch comes just in time for March Madness 2021.

Two other sportsbooks will be joining the TN market soon as well. WynnBET and TwinSpires also received sports betting licenses in January, but neither has announced whether it will be online in time for March Madness.

Latest posts