Finland gaming group Veikkaus is launching its identity verification for slot play on January 12th, a measure they say will cut player losses by up to €300 million.
The new identity verification system will have players using a mandatory virtual identification card on their smartphone to log into the slots. The idea is that the move will help those who suffer from problem betting behaviors, cutting them off before they cause harm to their wallets. The measure was first integrated into various regions of the country last fall and is being rolled out country-wide tomorrow.
Additionally, Veikkaus has committed to removing 8,000 gambling machines from the rolls in order to lessen the presence of machines.
Commenting on the decision Veikkaus Sales Director Jari Heino said, “If a customer experiences gambling as problematic, as a result of this reform, for example, he has the opportunity to completely prevent himself from gambling on slot machines. For a large proportion of Finns, gambling is not problematic, but through this measure we want to offer preventive tools to those who are at risk of difficulties.”
If you’re in Finland and come upon these machines with the ID verification, let us know your experience in the comments below.