Pragmatic Play takes multiple verticals live with efbet

Pragmatic Play has continued its global expansion strategy as the igaming content provider takes multiple verticals live with sports betting and online casino operator efbet across Europe.

Asserting that its strategy “paying dividends across its global estate,” Pragmatic Play has seen its slots portfolio go live with efbet across Europe, with its live casino products set to shortly follow suit.

A spokesperson for efbet, said: “Pragmatic Play’s products need no introduction and we’re thrilled to take two product ranges live across Europe.

“By adding a wealth of content to our platform through a simple integration, our players are now spoilt for choice with Pragmatic Play’s offering.”

The operator, which is present across Serbia, Romania, Bulgaria, Spain, and Italy in Europe, as well as Curacao, will subsequently gain access to Pragmatic Play’s slot offering, headlined by titles such as Great Rhino Megaways, Sweet Bonanza and Gates of Olympus.

efbet customers will also be able to access the firm’s growing suite of live dealer products starting with next week, including Roulette, Baccarat, and its latest release, ONE Blackjack.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “We’re very pleased to supply multiple verticals to our newest partner, efbet.

“Our slot offering continues to grow at an impressive rate, while our live casino products have gained fans all over the world and we can’t wait to work with efbet to extend that reach further.”

Last week, Pragmatic Play deepened its collaboration with global online gambling firm BetVictor, after striking a deal to supply its range of bingo games.

Scheduled to go live during the current quarter, the integration will build upon a partnership inked last year that saw the supplier recruited for its live casino portfolio, alongside its suite of slot-based content.

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