Pragmatic Play adds slots to Broadway Gaming link-up

Online casino content provider Pragmatic Play has strengthened its ongoing collaboration with Broadway Gaming after taking its slots suite live with the operator.

In October 2020, the supplier unveiled what it billed as a “landmark” distribution deal to take its bingo product suite live with the firm, whose network boasts sites such as Butlers Bingo, Glossy Bingo and Rosy Bingo.

This saw Pragmatic Play named as the sole provider across Broadway’s entire player network, with players gaining access to daily jackpots and prizes as well as a number of variants such as 90, 80, 75, 50 and 30-ball, as well as the supplier’s Bingo Blast.

This extension will see Broadway Gaming offer customers across its roster of digital bingo offerings the entire portfolio of Pragmatic Play slot games.

“We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots,” stated David Butler, CEO at Broadway Gaming.

“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”

In a bid to enhance cross-sell potential, Broadway Gaming’s brands will also offer Pragmatic Play mini-games in their website lobbies. Some of the games that players will soon see on the operator’s brands include Wolf Gold, Big Bass Bonanza and Chilli Heat, as well as newer releases such as Pyramid King.

Aside from slots, the operator will also have access to the supplier’s drops and wins promotional tool, available through Pragmatic Play Enhance, as well as the Pragmatic Replay feature.

Bhotesh Maheshwari, VP of commercial strategy and operations at Pragmatic Play, added: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.

“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”

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