PointsBet, America’s fastest growing online bookmaker, has announced that it has entered into partnerships with both the Indianapolis Colts and Chicago Bears, in terms of which it has become a sportsbook partner of the Indiana and Illinois-based National Football League franchises.
Both deals will see PointsBet using the team’s logos in its marketing
and having access to sponsorship opportunities and brand visibility across a
number of digital assets.
PointsBet’s deal with the Colts includes the team’s Official Colts
Podcast which will in future be sponsored by PointsBet with the operator also
launching mobile push notifications for Colts’ regular season games before
Johnny Aitken, the Chief Executive Officer at PointsBet USA, commented
that the agreement – following PointsBet’s partnership with the NBA’s Indiana
Pacers – shows the operator’s commitment to the state of Indiana.
Aitken also said that PointsBet is thrilled to partner with the Colts,
aligning with this great organization and its hugely passionate fanbase. He added that PointsBet is the only
sportsbook to have partnerships in place with both the Pacers and now the
Colts, and they are extremely proud of that.
The President and Chief Executive Officer of Chicago Bears, Ted
Phillips, commented on the team’s deal with the operator by saying that as they
break into the sports betting category for the first time, they could not be
more excited to welcome PointsBet to the Bears family as a proud partner.
Phillips went on to say that this deal will bring fans a new way to
interact with and cheer on the club.