Playtech, one of the most recognizable gambling technology companies in the industry, has signed a partnership agreement with 888, the renowned betting and gaming operator.
The partnership sees 888casino gaining access to the supplier’s innovative live casino and RNG titles. Thanks to the partnership, the operator will be able to refresh its offering and strengthen its position as a market-leading operator.
Strengthening Product Offering
Representatives from 888, which recently teamed up with EveryMatrix, say that they are always looking for partnerships that will strengthen their product offering and that they are looking forward to working with their new partner.
Guy Cohen, SVP, Head of B2C at 888, commented: “At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s Live Casino and RNG content will do exactly that. The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment. I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”
Officials from Playtech, which recently expanded its U.S. presence, say that they are delighted about working with 888 and that this partnership will give 888 access to their range of innovative online casino games.
Edo Haitin, CEO of Live Casino at Playtech, said: “888’s significant investment in, and commitment to, the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”
Yori Arami, Commercial Director at Playtech, added: “The new RNG content agreement means 888 will have access to Playtech’s substantial range of new and innovative online casino games, coming from its strong line-up of game studios. This will include access to Playtech’s branded content including titles such as the Sporting Legends Suite and the recently launched Rubik’s® Cube, all powered by the industry’s most popular progressive jackpots. We look forward to continuing the successful partnership across many markets over the coming years.”
More on the Provider
Playtech, which also recently partnered with SoftSwiss, was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, it is a giant in its own right.
“New Live Casino and RNG partnership with 888”, playtech.com, February 18, 2021.