Playtech, one of the industry’s leading gambling technology companies, has signed a partnership agreement with Kindred Group, with Playtech’s casino and RNG offering going live on Kindred’s nine brands, including its main brand, Unibet.
The provider’s casino offering will initially go with websites operated by Unibet in the United Kingdom. The partnership will further expand to Sweden, Belgium and Romania.
According to the partnership, Kindred’s brands will be able to access some of Playtech’s most popular releases, such as Age of the Gods titles, Fire Blaze Jackpot series, produced by its game studios such as Origins, Quickspin, Vikings, Rarestone and Ash.
Representatives from Kindred, ,which recently extended its presence in California and Arizona, say that Playtech’s content will be very beneficial for their brands’ offerings and that they are excited about partnering with Playtech and developing a mutually beneficial partnership.
David Robertson, Head of Casino at Kindred Group said: “Playtech’s innovative and engaging content will provide a fantastic level of entertainment to our international audiences and we’re delighted to be working with them. This will be a very exciting partnership for both companies, and we look forward to developing this partnership further in the months and years to come.”
Officials from Playtech, which recently agreed a deal with Inspired, say that they are very excited about the partnership with Kindred and that they are looking forward to working with more companies such as Kindred and bring their content to more growing markets.
Shimon Akad, Chief Operating Officer at Playtech said: “We are thrilled that Kindred Group has chosen Playtech as its technology partner, highlighting the continued strength of our Casino offering. This is a great example of Playtech’s commitment to partnering with the right companies to bring great entertainment to new and growing markets.”
Over 20 Years of Experience
The Kindred Group is one of the leading companies in the iGaming industry. The company has been in business for over 20 years and has brought together 9 of Europe’s most successful online gaming brands. It entertains an audience of over 30 million customers and operates a multi-brand business, including 32Red Online, Bingo.com, Casinohuone, Unibet, Vlad Cazino and Otto Kasino. The company is present globally, with offices in Europe, Australia, and the United States.
“Playtech Casino now live with Kindred Group”, playtech.com, March 10, 2021.