Playtech, one of the most prominent gambling technology companies, has announced the extension of its partnership with The Rank Group Plc, one of its key partners. The partnership states that The Rank Group will provide its bingo platform and games content.
The signed partnership extension also includes an extension of The Rank Group’s Casino services agreement with Playtech, as well as the new agreement to launch Playtech’s poker platform. This will bring a number of Rank’s key product verticals to the provider and support the migration to their proprietary platform with access to a world-class products from Playtech.
The Bingo partnership includes Rank’s popular Mecca Bingo brand and two new brands, Lucky Pants and Kitty Bingo. Its partner will provide Rank’s brands with a significant point of differentiation in the market as the digital business continues to grow.
A Valued Partner
Representatives from Playtech, which recently struck a deal with Novibet say that their partner is valued and that the agreement represents a key milestone in their working relationship.
Angus Nisbet, Director of Digital Bingo at Playtech, comments: “Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years.
“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”
Officials from The Rank Group, which recently saw revenue growth, say that it is important for them to drive innovation and growth and that Playtech is a perfect partner in that endeavor.
James Boord, CMO at Rank, adds: “We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”
More on the Provider
Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in iGaming industry. It has a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions.
“The Rank Group Plc signs five-year extension with Playtech to support growth and new brands”, playtech.com, October 27, 2020.