Global betting brand Novibet has added Playson casino games to their library as the two have come to terms on a software distribution agreement.
The deal will see Playson games added to the casino where it joins the likes of NetEnt, Microgaming, Red Tiger, and other developers who provide more than 3,000 games to the site. New games will also be included as they’re released, with the casino also getting access to Playson’s marketing and player engagement tools.
“Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company,” said Playson sales director Blanka Homor. “Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering.”
Novibet’s Nick Bachas added: “We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio.
“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU.”
Playson has been keeping busy as they work to expand operations throughout Europe, recently launching with Princess Casino in Romania.