Philadelphia Eagles Add DraftKings to Roster of Betting Partnerships

The Philadelphia Eagles‘ list of injuries and detractors isn’t the only thing that is growing. The Eagles added another familiar sportsbook name to their roster.

They announced a new-multi year deal with DraftKings on Wednesday that will make them the Official Daily Fantasy Sports Partner and Official Sports Betting Partner of the Eagles.

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DraftKings on and off-field presence

What’s the playbook for the new agreement?

DraftKings gets exclusive naming rights to the field club at Lincoln Financial Field. Currently, the Eagles have not announced plans to host fans at home games this season. The premium lounge called the DraftKings Field Club will be available to ticketed guests. It is being called “a true VIP experience.”

Some features of the lounge include exclusive game day access featuring an on-field viewing area in the north end zone and hospitality arrangements in the private club space.

Ezra Kucharz, chief business officer, DraftKings commented:

“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles. Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”

DraftKings on and off-field presence

Even though fans aren’t at the Linc (yet), DraftKings will make its presence known outside of in-game branding. DraftKings branding will be integrated throughout the Eagles social media channels, practice live streams and Eagles affiliated broadcasts. Also, they will have sponsorship activations included in the team’s annual NFL Draft Party.

Eagles Stat Showdown, a new free-to-play game from DraftKings, gives fans the opportunity to win weekly prizes throughout the NFL season.

Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles said:

“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”

Casino and sportsbook partners of Philadelphia sports teams

The Eagles welcomed Fox Bet to the nest when they announced a multiyear partnership on Sept. 15. Fox Bet will have a 4,000-square-foot lounge and production studio.

Multiple sportsbook and casino partners aren’t anything new for professional teams, especially in Philadelphia. Here is a rundown of all the deals so far between Philadelphia sports teams and their casino and sportsbook partners.

Philadelphia sports teams and casino and sports betting partnerships:

Team Partner What’s it for? When
Philadelphia Eagles DraftKings Official Daily Fantasy Sports Partner and Official Sports Betting Partner Oct.2020
Philadelphia Eagles Fox Bet 4,000-square-foot lounge and production studio at stadium Sept. 2020
Philadelphia Eagles Unibet Official Casino Partner Oct. 2019
Philadelphia 76ers DraftKings Exclusive daily fantasy, sportsbook and online casino partner Feb. 2020
Philadelphia 76ers Fox Bet Official Partner Nov. 2019
Philadelphia 76ers Parx Official Winning Partner Oct. 2019
Philadelphia 76ers Caesars Advertising placements; Caesars will promote Harrah’s Philadelphia through “playful online and in-game contests.” Oct. 2018
Philadelphia Flyers BetRivers (then PlaySugarHouse) Official sportsbook partner Oct. 2019
Wells Fargo Center (home of the Flyers and 76ers) BetRivers Two sportsbook lounges (no betting kiosks or tellers) Oct. 2019

Lead image credit: AP Photo/Matt Rourke

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