Sports betting operator Parimatch has entered into a partnership with English Premier League football club Everton.
In terms of the two-year deal, Parimatch will become the official
betting partner of the football team in Europe and the Commonwealth of
Independent States, including marketing rights to promote the brand in the UK.
Parimatch will also gain from brand exposure during match days at
Everton’s home Goodison Park Stadium, with advertising shown on LED perimeter
and ribbon boards around the pitch.
Last year the Everton football club finished eighth in the league and
now ranks second in the current Premier League season.
Sergey Portnov, Chief Executive Officer at Parimatch, commented that
Parimatch has a strong culture of entrepreneurship and exploring new trends and
markets, so partnering with Everton as the brand enters the UK marketplace is
massive for them.
Portnov went on to say that they are committed to an exciting
relationship that will bring increased awareness of their brand and allow them
to offer a unique approach to their sportsbook and gaming offer to Evertonians
all over the world.
Alan McTavish, Commercial Director at Everton FC, said that they are
delighted to welcome Parimatch, another dynamic international brand with strong
growth potential, to their portfolio of commercial partners.
McTavish also said that this regionally-focused deal is an important
addition to their partnerships roster.
He added that Parimatch’s exclusive rights in CIS and Europe, as well as
their rights to promote their brand in the UK fits perfectly with their
commercial strategy as they diversify opportunities in many of their sector
McTavish added that they have been impressed with Parimatch’s commitment
to both innovation and ingenuity and they look forward to offering an official
betting service to their fan-base.