ORYX Gaming, a leading provider of Omni channel Turnkey solutions, Aggregated Content and Games, has entered into a deal with Gauselmann Group-owned MerkurXtip, in terms of which it has become the operator’s exclusive content aggregation partner.
The deal between the parties will also see ORYX Gaming further boosting its footprint in Serbia’s rapidly growing regulated online gambling market and the online casino and sports betting operator significantly enhancing its virtual offering and gaining access to Oryx Hub and its over 10,0000 games from more than 100 premier suppliers.
In addition, MerkurXtip will gain access to content from the Bragg Gaming Group (TSXV: BRAG) member’s premium RGS partners including German online games developer Gamomat as well as Giveme Games, Peter & Sons, Golden Hero, CandleBets, Academ and Malta and Krakow based international games studio Kalamba Games.
Oryx Hub is being operated by the iGaming operator to introduce games from ORYX’s remote gaming server (RGS) partners together with third-party content via leading suppliers such as Blueprint, Microgaming, Pragmatic Play, Greentube and Evolution.
MerkurXtip will also use the Slovenian provider’s data platform in order to analyze product performance, to perform targeted marketing campaigns and to offer a number of player engagement tools, such as free rounds, leader-boards, achievements and tournaments which have shown to increase player retention and values tremendously.
Nenad Aleksic, Head of IT for MercurXtip, commented that by partnering with ORYX they are now able to offer their customers a substantial library of top-notch gaming content via a single integration.