GAN is a leading business-to-business provider of specific software solutions. There is a heavy concentration in the US land-based casino industry. Industry sources in gambling news with ties to PlaySlots4RealMoney.com noted GAN latest software launch. The company has created a free social casino app for Agua Caliente Casinos In California. In-state players can use the app to play free social casino games. They can also access a website to play these games at no cost.
What New Social Casino App Does GAN’s Simulated Gaming Software Launch?
The Play Agua casino site and app is powered by GAN’s Simulated Gaming software. This gives casino operators the ability to provide an ‘authentic internet and mobile social gaming experience.’
This is also designed to acclimate players with online and mobile play. Real money online casino gambling is not yet legal in California. This casino site offers the excitement of playing authentic games without the financial risk.
The customized solution is available for desktop and laptop use. The app is designed for use on iOS and Android mobile devices. The mobile aspect is extremely important given current national trends in the casino industry.
Agua Caliente casinos have integrated a customer loyalty program into the site and app. It is known as the ACE Club. The goal is to create brand building and a meaningful marketing presence. They also see revenue possibilities for GAN as well as operators.
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The Agua Caliente Band of Cahuilla Indians own and operate three California land-based casinos. The three properties are:
- Agua Caliente Casino Palm Springs
- The Agua Caliente Resort Casino Spa Rancho Mirage
- Agua Caliente Casino Cathedral City
The third property is still under construction. It has targeted an opening date later this year. Jeff Burman is the Chief Commercial Officer at GAN. He added the following insight in a recent company statement:
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“The unique Simulated Gaming software is proven to seamlessly integrate with the customer’s loyalty programs. While as the same time, it expands the access points to customers.”
He believes this new partnership will help Agua Caliente Casinos provide an enhanced social casino gaming experience. This will also drive awareness and exposure for possible future industry partnerships in other states.
Burman also mentioned that GAN is looking forward to expanding and growing its current partnership with Agua Caliente for years to come. Bill Oliver holds the role as CIO of Agua Caliente. He noted that:
“GAN’s custom front end development and speed of delivery made them the right partner to introduce Play Agua. The company is looking forward to delivering a seamless experience across all platforms to new and existing clients. Agua Caliente is proud to have partnered with a leading industry provider like GAN.”
GAN is based in Irving, California. Software products include sports wagering solutions, online casino apps and social gaming. Also on the list are marketing services and regulatory and operational support.
These products are provided through a turnkey gaming ecosystem that is comprised of the core GameSTACK IGS platform. There is unrivaled back office support and integration services.
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