Ladbrokes develops Tinder-style microsite for choosing favourite Cheltenham horse

Entain-owned operator unveils multi-channel marketing campaign ahead of the festival as Roman Kemp and Georgia Toffolo become brand ambassadors

Ladbrokes has unveiled a new Cheltenham Festival marketing campaign that celebrates the way customers choose a horse to back for the big races. Viewers of the ad are made to believe that each person is talking about what they desire in a real-life human partner before a twist reveals they had in fact been discussing…

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