Kambi Group plc has announced that it has entered into a multi-year agreement with a subsidiary of Churchill Downs incorporated (CDI) that will see it become the sportsbook technology and services provider to CDI’s BetAmerica sports betting brand.
BetAmerica sportsbooks can currently be found in Pennsylvania, New
Jersey, Mississippi and Indiana.
The new deal will also position BetAmerica to leverage on its market
access to offer Kambi’s industry leading online and on-property sports wagering
experiences to new and existing players.
BetAmerica will utilize Kambi’s sports betting offering with its
integrated online gaming platform that will be powered by GAN’s U.S.-optimized
Kristian Nylen, Chief Executive Officer at Kambi, commented that it is a
pleasure for Kambi to be partnering with CDI and its BetAmerica Brand, which
has the potential to benefit from its market access and existing customer
Nylen also said he is certain that with the quality and experience they
possess, together with the BetAmerica leadership team, they will be able to
grow their businesses together as the U.S. sports betting and iGaming market
Bill Carstanjen, Chief Executive Officer of CDI, said that they believe
the transition to Kambi and GAN as their new technology providers will enable
their team to execute the rollout of BetAmerica sportsbooks and iGaming product
offering more efficiently as states move to legalize and implement regulations
permitting sports betting and iGaming in the coming years. He added that BetAmerica will benefit from
the proven excellence of these market-leading providers.