Kambi and Belgian National Lottery Sign Agreement

Today it was revealed that the Belgian National Lottery (Loterie Nationale) has come to terms with Kambi Group to provide sportsbetting services to the Scooore brand.

The Scooore brand is present in 300 locations throughout the country, and Kambi’s bid will see it providing a backend service that contains different sports wagers. Importantly, the services will all be compliant with Belgian regulations. This comes as an investigation found multiple compliance issues related to the industry.

Commenting on the deal Kambi CEO Kristian Nylen said, “The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

Loterie Nationale CEO Jannie Haek added: “Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”

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