iSoftBet Bolsters Management Team to Prepare for “Significant 2021 Expansion”

Online casino games supplier iSoftBet has bolstered its senior management team with two appointments as the company is eyeing ambitious goals for 2021.

The iGaming provider announced that it has tapped Virginie Luce as its new Chief Marketing Officer and Anne Muscat Scerri as its new Head of Human Resources.

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Ms. Luce is taking the CMO role at iSoftBet after serving as marketing and communications executive at Microsoft and Vodafone, while Ms. Scerri is joining the leading online and mobile casino content provider’s team from Betsson where she served as HR Business Partner Lead.

News about iSoftBet’s new CMO and Head of HR emerge just several months after the company hired a new Chief Technology Officer and new Chief Product Officer.

In April, Andrew Bonnici was promoted to the CPO role. He previously served as Head of Data Science & BI at Betsson. In June, Neal Garman, a seasoned technology transformation specialist, was appointed as the company’s new CTO. Mr. Garman brought a wealth of experience from his previous positions at Helios Towers and MoneySuperMarket.

The latest two appointments come as yet another marker of what iSoftBet describes as a “bumper year.”

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Strong 2020 and Ambitious Goals for 2021

Commenting on the two new additions to iSoftBet’s management team, Nir Elbaz, CEO of the iGaming content supplier, said that their “new hires and recruitment strategy are testament to iSoftBet’s commitment to the iGaming industry and delivering innovative and compelling products and services, not only to serve our partners but also to entertain consumers.”

Mr. Elbaz went on to say that they can only achieve their goals by “having the best people onboard” and that he is delighted they have welcomed so many talented individuals in the last few months. The iSoftBet boss further noted that the provider’s revamped team will additionally strengthen the business and enable them to “achieve even greater things in 2021.”

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As mentioned above, iSoftBet has had a busy and strong year, launching 18 new online gaming titles, including six Megaways slots. The provider customized more than 90 table games as bespoke products over the past few months.

It also integrated 60 game partners onto its GAP aggregation platform to now offer more than 4,000 games that are available to the provider’s network of online gambling operators. iSoftBet currently serves more than 300 operators and more than 1,000 branded iGaming websites.

The company’s content is licensed in 18 regulated markets, including the highly attractive Colombian iGaming space, which iSoftBet plans to go live in by the end of the year. The online casino games provider has also expanded its business to five office locations and now employees more than 300 people. The company said that it has set even bigger goals for 2021.

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