IGT Expands Affiliate Offering with First Look Games

A leading hub for premium content resource, First Look Games, announced on 8 January that it has partnered with IGT. As a result of this agreement, the global gaming leader will expand its affiliate offering on the largest network available within the industry.

Other part of the deal includes open direct access to various marketing assets and select games from the IGT PlayDigital portfolio, an exciting and popular gaming suite with top-ranking reviews in the worldwide affiliate community.

Live via New Server

As soon as the distribution is ready, many legendary titles from IGT will instantly become available on the platform, including hit slots Coin O Mania, DaVinci Diamonds, Cleopatra and Wolf Run.

Apart from these in-demand releases, which have received many followings and positive feedback in top iGaming jurisdictions around the world, the provider is also looking forward to launching other products and additionally strengthen its presence on the market.

Recently, First Look Games introduced a brand-new Demo Game Server, which allows developers to present free-to-play versions of their latest games, as well as slot releases via affiliate websites. Thanks to the system’s age verification protocols, both game studios and affiliates will be able to meet compliance standards and deliver a safe next-level experience to the player.

Responsible gambling standards and reaching a wider audience for the suppliers’ game demos is ensured and guaranteed for the end-user as well.

Tom Galanis, founder of First Look Games, said about teaming up with IGT:

“This really is a momentus occasion for First Look Games and credit to everyone who has been involved with our growth. Signing an industry powerhouse such as IGT to join the ever-expanding family of content providers available to connect with our affiliate publishers through our platform is a real testament to the reputation we now have in the gaming and affiliate sectors.”

Galanis added:

“Being able to offer IGT’s latest digital slot games is a very exciting prospect and one which I know will thrill our affiliate subscribers. We are proud to connect the very best suppliers with the very best affiliate publishers and delighted that IGT will benefit from the awesome marketing reach we now command.”

Senior vice president of IGT PlayDigital, Enrico Drago, also commented:

“First Look Games has established itself as a leading gateway to the affiliates community. Our partnership with First Look Games provides IGT PlayDigital with a proven program for expanding the reach of our world-class digital games and driving digital growth for many of our global customers.”

Debut at Plaza Hotel

On 7 January 2021, International Game Technology announced a new contract with the Plaza Hotel & Casino where it will debut Wheel of Fortune Slots Zone – a dynamic, branded space within the establishment in Downtown Las Vegas.

According to the report, this area will be dedicated exclusively to IGT’s legendary Wheel of Fortune slots games, covering 2,900 square feet and featuring around 40 titles from the series. Both new and classic themes will be available, including mechanical reels and video formats.

Earlier in December, Gamenet Group acquired gaming terminals of the UK-based multinational gambling company in Italy and increased market share in the country.


“Industry-Leading Company IGT Joins the Growing Ranks on the Leading iGaming Hub”, europeangaming.eu, January 11th, 2021.

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