International Game Technology (IGT) has announced a partnership with the National Basketball Association (NBA). IGT’s PlaySports sports betting solution will provide its services to the NBA thanks to a multi-year partnership.
Sports betting customers working with IGT, which recently secured an extension with Minnesota Lottery, will be able to use NBA intellectual property, including official data, team and league logos.
Excited to Work with NBA
Representatives from IGT PlayDigital, which recently announced a partnership with Fanduel through 2024, say that the partnership with the NBA further validates the company’s dedication to providing unrivaled sports betting solutions. They say that they are looking forward to working with the NBA.
“Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT’s seriousness about delivering an unrivaled sports betting solution for the U.S. market and supports the ‘all-in-one’ proposition that we offer. With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country,” said Enrico Drago, IGT PlayDigital Senior Vice President.
Officials from the National Basketball Association say that this partnership allows operators across the country to have access to NBA assets to create a ground-breaking gaming experience.
“This partnership with IGT marks the first time a platform provider can offer an ‘out of the box’ authentic NBA sports betting solution to a diverse set of operators across the U.S. This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans,” said Scott Kaufman-Ross, NBA Senior Vice President, Head of Fantasy & Gaming.
More about IGT
International Game Technology is an international leader in gaming technology. The company is listed on the New York Stock Exchange under IGT and it is headquartered in the United Kingdom. It has offices in Rome, Las Vegas and Providence, with more than 12,000 employees across the globe. The company focuses on innovations in content and platform technology and strives towards delivering an outstanding player experience.
“IGT Announces Betting Partnership with the NBA”, igt.com, October 14, 2020.