How can operators use social media to boost engagement?

Crystal Content MD Sharon McFarlane assesses the strength of different social media tools to drive online discussion in 2021

2021 is already off to a flying start and operators across the igaming and sports betting industry have been working hard on their marketing strategies. While some are focusing their efforts and budget on TV ads, others are putting a lot more thought into their social media channels this year. In 2020, it was reported…

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