Sports betting data and technology firm Genius Sports Group has announced today that it has formalized a multi-state official data partnership with WynnBET, Wynn Resorts’ online US sportsbook brand.
Under the terms of the deal, Genius is now supplying WynnBET with its LiveData and LiveTrading services, powering in-game betting experiences across New Jersey, Colorado and Michigan, with more states expected to follow.
The agreement also includes Genius’ official NASCAR solution, which will enable WynnBET to offer more than 15 in-race bet-types throughout the 2021 Cup Series, starting with the Daytona 500.
According to a joint statement from the two firms, the new partnership will also involve Genius’ ultra-fast, reliable official data content for hundreds of international soccer, basketball, ice hockey, table tennis and volleyball federations and leagues, including the English Premier League, Italian Serie A, German Bundesliga, LigaMX, Euroleague Basketball and Argentine soccer.
Jack Davison, Chief Commercial Officer at Genius Sports Group said: “Along with its broad market-access and nationally-recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering. With growing numbers of states introducing online betting regulation, in-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”