This week it was announced that Flutter entertainment subsidiary Fox Bet has signed a partnership deal with the Philadelphia Eagles, bringing a slew of marketing opportunities to the operator.
The agreement will see Fox Bet building a studio at Lincoln Financial Field, where they’ll broadcast content from. The company will also get exclusive digital and social advertising on the team’s pages, promotions, and more. There will also Fox Bet branding across the Eagle’s stadium.
The Eagles lost last week to the Washington Football Team (formerly the Redskins), and are slated to host the Los Angeles Rams for their home opener this Sunday.
Commenting on the deal Philadelphia Eagles Senior VP of Revenue and Strategy Catherine Carlson said, “This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.”