With mobile betting ready to go live in Michigan this Friday, DFS and sportsbook operator DraftKings Inc has teamed up with Bay Mills Resort & Casino for the upcoming launch of its mobile sportsbook and casino app for bettors in the Great Lakes State.
The launch of DraftKings Sportsbook in Michigan follows an expansive year during which the firm broadened its national sportsbook product footprint to include Colorado, Illinois, Iowa and Tennessee. Upon successful launch on Friday, the company will be live with mobile sports betting in 11 states which, it claims, is more than any other company in the industry.
Jason Robins, Co-Founder, Chairman and CEO, commented: “Foremost, we would like to thank Bay Mills for their tremendous support in bringing DraftKings to the great state of Michigan. We are confident that our mutual commitment to product innovation and customer experience will serve as a solid foundation as we soon introduce Michiganders to the signature DraftKings experience.”
The historic Bay Mills Resort & Casino is the state’s longest-operating gaming facility and has been instrumental in providing access to DraftKings’ online sportsbook and casino to the state of Michigan.
“We look forward to officially launching our partnership with DraftKings and bringing a new aspect of gaming entertainment to our fellow Michiganders,” said Bryan Newland, Indian Community Chairman, Bay Mills. “Online gaming and sports betting will help our tribe and our casino move solidly into the future.”
In addition to DraftKings’ wide array of traditional and unique betting opportunities, customers in Michigan can expect several promotions, including those related to the four professional sports teams and a number of Division I collegiate football and basketball programs.
As the firm is now an official sports betting and casino partner of the Detroit Pistons, customers can play team-specific, free-to-pay pools, odds boosts and more. To celebrate the eventual launch, DraftKings is offering new customers in Michigan two promotions including double your money on the Detroit Pistons to score a 3-point shot on Friday and double your money on any NFL team to score a Conference Championship touchdown from Friday to Sunday.