Canadian-Based theScore Bet Mobile Sportsbook Goes Live In Iowa

On Tuesday morning, theScore Bet went live for sports betting in Iowa, bringing the total number of digital apps available in the state to 11. theScore Bet is the third digital platform to go live in 2021 after BetMGM did so in partnership with the Diamond Jo Casino and BetRivers launched in partnership with Wild Rose Casino and Resort, both on Jan. 4.

theScore Bet has market access in Iowa through a partnership with Penn National and is tethered to the Ameristar Casino-Council Bluffs. Iowa is the fourth state in which theScore Bet is operating mobile/online. It is also live in Colorado, Indiana, and New Jersey, with plans to add additional states going forward.

“We have expanded theScore Bet to three new markets in the last six months, significantly increasing our footprint,” said founder and CEO John Levy via company press release. “We’re thrilled to introduce our mobile sportsbook to Iowans as the college basketball season heats up ahead of the tournament in March. We have a large base of theScore app users in Iowa, and now with the launch of theScore Bet, fans will have easy access to our integrated and technology driven sports betting experience.”

theScore also prepping for U.S. stock exchange debut

Currently traded on the Toronto stock exchange, theScore recently announced a stock consolidation in anticipation of listing on a U.S. stock exchange in the future. As the company expands into more and more U.S. markets, moving from the Toronto exchange to a U.S. exchange would help the company to “grow its footprint.”

theScore is a sports betting media company, where fans can also find personalized live scores, news, statistics, and betting information about their favorite sports and athletes to complement their use of theScore Bet wagering app.

“This share consolidation is a significant step that positions us for the potential U.S. stock exchange listing we have been considering,” Levy said via press release last week. “We believe a U.S. listing would benefit our business and shareholders as we seek to further execute on the growing opportunity in the rapidly developing North American sports betting market.”

theScore Bet’s Iowa app is powered by Bet.Works, a partner since 2018, and is available for both iOS and Android downloads.

Since the in-person registration requirement sunsetted in Iowa on Jan. 1, patrons there can now register for a digital sports betting account on their mobile devices or from a computer, rather than visiting a casino. In January, state sportsbooks took in $149.5 million in wagers, up 42.7% over December and 157.7% over January 2020.

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