- SoftSwiss is going to assist Bitkingz Sportsbook with achieving better consumer conversion for its sportsbook
- The company will allow consumers to seamlessly switch between the casino and sportsbook experiences
- SoftSwiss will underpin the sportsbook’s offer leading to higher and better performance across the board
SoftSwiss is now landing its technological solutions to Bitkingz Sportsbook, the official betting platform of the namesake casino brand which launched on February 1.
Bitkingz Partners up with SoftSwiss for Single Wallet Integration
SoftSwiss is going to bolster the sports betting platform at Bitkingz and help consumers switch between the operator’s casino and sportsbook seamlessly. Bitkingz launched its sportsbook on February 1, 2021, adding to a growing product portfolio that started with the iGaming platform but is now expanding into sports.
Powered by Betradar odds feed, Bitkingz Sportsbook will rely on SoftSwiss’ intuitive software solution to allow consumers to switch between the two platforms, introducing a single wallet for both facets.
SoftSwiss Sportsbook product owner Alexander Kamenetskyi has commended Bitkingz on the progress and website architecture and reaffirmed his company’s commitment to the project as it makes the next step in the world of sports betting.
SoftSwiss will deck the sportsbook out with a user interface that will optimize performance as well as allow the company to achieve better customer conversions. The ultimate goal is to create an “immersive betting experience.”
Commenting on this opportunity, Bitkingz managing shareholder Lars Dresden added that SoftSwiss was the perfect choice when it comes to an iGaming product, but similarly, it proves to be the top choice when factoring interchangeability between sports and casino experiences.
“We are happy to run an all-in-one entertainment area for our audience,” Dresden added. SoftSwiss has been making steady progress recently. The company has calculated that its security solutions saved clients an estimated €10 million in 2020.
The company also launched its first sportsbook solution back in December 2020 with the help of JooSports, marking a pivotal change for SoftSwiss in the sports betting space.