Cricket West Indies (CWI), has announced the extension of its partnership with Betway, the leading global sports betting brand. The extended partnership will last until 2022.
Thanks to the extension, Betway will continue its run as CWI’s official betting partner, with access to pitch and broadcast at all men’s and women’s International Home Series matches. The extension of the partnership will also allow Betway to continue its support of CWI’s integrity and player education programmes.
A Pleasant Extension
Representatives from Cricket West Indies say that they are delighted about extending their partnership with Betway as the partnership demonstrates the appeal of West Indies cricket in terms of media visibility.
“CWI is delighted to extend our relationship with Betway as one of our major partners whose support makes a real difference for the development of international and regional cricket in the West Indies. The partnership demonstrates the appeal of West Indies cricket in terms of media visibility and content and we are excited that Betway is bringing additional support to the women’s game and the Super50 Cup too,” said Dominic Warne, CWI Commercial Director.
Officials from Betway, which recently secured a sponsorship deal with Hertha Berlin, say that cricket is a hugely popular sport and that this partnership has been crucial for their entry into the game.
“Cricket is a hugely popular sport and this deal has been the cornerstone of our entry into the game. We are extremely happy to be extending this deal which will bring us to many more fans throughout the world in conjunction with one of the most prestigious international teams,” added Anthony Werkman, Betway CEO.
About the Provider
Betway is a leading provider of top-notch entertainment across sports betting, casino, bingo, esports, and poker. The company was founded in 2006 and it has remained at the forefront of the online gaming industry ever since, utilizing the very latest technologies to provide innovative and interactive gaming experiences, conducted in a safe and secure environment.
“CWI and Betway announce extended three-year partnership”, europeangaming.eu, September 14, 2020.