Casino operator Betsson has announced that they’re joining the Yggdrasil YG Masters Program, a partnership that will allow the casino group to develop their own games and distribute games from the platform.
The agreement gives Betsson access to the GATI technology platform. The operator is also the first ever operator to join the program, and it’s thought that perhaps the company will be able to custom tailor offers for games on the platform. There is also the possibility that Betsson could have their own in-house people develop games, which can then be distributed on the platform.
Yggdrasil introduced the Masters Program last year, and they’ve worked to bring in a series of smaller studios, providing them with additional games while giving the developer a broader audience.
Commenting on the agreement Yggdrasil’s Stuart McCarthy said, “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ programme as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on igaming developers and tier-one brands such as Betsson, empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Betsson’s Ciara Nic Liam added: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the programme grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realise desired business synergy values from expanding the network reach of our innovative in-house-built games.”
We’re certainly interested in what Betsson has up their sleeves, and we’ll update readers as we learn more.