Betsson Extends Yggdrasil Partnership to Join YG Masters

Betsson, a leading global operator, has signed an extension to its long-standing partnership with Yggdrasil to join its YG Masters programme. The operator will join YG Masters and will be able to access, create and distribute gaming content through GATI technology.

The partnership is a significant milestone for Yggdrasil, with its newest ally being the first existing operating partner to join the program programme. Betsson will be able to create new content and distribute that content using the extensive network.

Companies that join the programme gain access to the well-established developer’s network and the fast-growing YG Franchise network. Development and distribution of new gaming content with the supplier is faster and less complicated than with traditional models.

Excited to Extend a Partnership

Representatives from Yggdrasil, which also recently teamed up with Jelly Studio say that they are thrilled about extending their partnership with Betsson.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.”

“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”

Additionally, officials from Betsson, which recently signed on with Betgenius, say that they’ve had a very successful partnership with the supplier and that they are pleased about extending the partnership.

Ciara Nic Liam, Gaming Product Director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”

More About the Operator

Betsson is one of the leading iGaming companies in the Nordic region. The company holds ownership over 17 brands which include Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, which offers sportsbook, casino and other games. The company has a goal to provide the best possible customer experience in the industry. It constantly learns from and listens to its customers and always try to exceed their expectations. It recently signed a deal with GiG, to boost their efforts in marketing compliance.

Source:

“Betsson extends Yggdrasil partnership to YG Masters program”, europeangaming.eu, October 5, 2020.

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