Sponsor names in the part of cars is absolutely nothing not used to the industry, nevertheless the action BetMGM and Richard Childress Racing are using is wholly changing the overall game.
BetMGM and RCR have actually consented to a partnership that is multi-faceted. BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including sponsorship that is primary select events through the 2021 NASCAR Cup Series, plus the designation once the Official Sports Betting Operator of Richard Childress Racing. This marks the initial partnership between a NASCAR group and recreations operator that is betting.
“BetMGM is at the forefront of the sports betting and gaming that is online and Richard Childress Racing can easily relate genuinely to their pioneering vision,” stated Richard Childress, Chairman and CEO of Richard Childress Racing. “This revolutionary relationship will give you possibilities to collaborate in brand new and groundbreaking ways.”
BetMGM’s contract with RCR commences this thirty days at Daytona Overseas Speedway with an partnership that is associate RCR’s No. 3 Chevrolet driven by Austin Dillon, as well as the No. 8 Chevrolet driven by Tyler Reddick.
“Richard Childress Racing is one of the most respected and teams that are formidable motorsports,” said Matt Prevost, BetMGM’s Chief sales Officer. “Together we are going to develop marketing that is compelling and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide.”
Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the organization that is first win championships into the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and it is a three-time champion of this Daytona 500 (1998, 2007, 2018).
BetMGM will collaborate with NASCAR so that you can produce and market engaging recreations experiences that are betting. This will include introducing in-race options that are betting rushing fans across the usa.
BetMGM & NASCAR Betting Bonus Offer