As the business continues a busy month by ensuring a multi-year Iowa market access agreement with Elite Casino Resorts, Bally’s Corporation shows no signs of slowing down.
Iowans will have access to mobile sports betting approved by Elite’s Grand Falls Casino and Golf Resort, located in Larchwood, via the newly renamed company, formerly known as Twin River Worldwide Holdings.
Once all pending acquisitions are completed, Iowa will expand the national presence of Bally to 11 states and will also serve the first area where as part of its stable, the organisation does not boast a land-based casino.
Asserting that it “generally prefers to enter a jurisdiction through an owned casino property,” Bally’s says that because of how rapidly the market shifts, entering into a market access arrangement was considered a good option that the business might periodically use to ensure a systematic approach.
George Papanier, Bally’s Corporation president and CEO, noted: “We are delighted to partner with Elite Casino Resorts in Iowa. We currently operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and soon will be in Atlantic City.
“Entering the Iowa gaming market with our new, integrated sports betting and igaming company is very exciting and we look forward to the launch in 2021.”
The collaboration with Elite Casino Resorts follows Bally’s recently announced agreement to acquire the Bet.Works US regulated sportsbook technology platform, which provides operators in several states, including Iowa, with omni-channel goods, platforms, software and content solutions.
This came as the company also completed its $25 million acquisition of Bally’s Atlantic City Hotel & Casino, and secured a strategic long-term relationship with the Sinclair Broadcast Group.