ATLANTIC CITY, N.J. (AP) — Bally’s Corp.’s shopping spree shows no signs of slowing down as the Rhode Island-based gambling company snapped up yet another company Monday to enlarge its fast-expanding brand.
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Terms of the deal were not revealed.
SportCaller is but the latest acquisition for Bally’s, which recently added Bet.Works and Monkey Knife Fight, and a media partnership with Sinclair Broadcast Group.
These free products “represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem,” said George Papanier, Bally’s president and CEO. “SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”
SportCaller’s platform allows fans to connect and compete across a variety of sports. It has clients in the U.K., Europe, Asia, Australia, Africa and North America.
Bally’s currently owns 11 casinos in seven states, a horse racetrack and 13 off-track betting licenses in Colorado. Following the completion of pending acquisitions and the construction of a land-based casino near the Nittany Mall in State College, Pennsylvania, Bally’s will own 15 casinos across 11 states.
It recently completed its purchase of Bally’s casino in Atlantic City.