A mega-merger justified by synergies and market progress; a menagerie of manufacturers in Europe; a two-brand, complementary technique in the US; anticipated investigations and prolonged timelines. Final week, Flutter and The Stars Group introduced a shock proposal to merge and create the world’s largest online gambling firm, and there’s a lot to unpick.

Partially one in every of this two-part evaluation, 5 key factors targeted on the proposed sports activities betting technique are thought of. Half two will take a look at implications for poker.