Sports betting and especially gambling on football is becoming increasingly popular. With billions of pounds spent every year, it is not a surprise that the sudden rise in the popularity of the English premier league has led to a sudden interest of betting companies and punters. Although horse racing has always been popular, the sudden and surprising growth of the EPL could see sports betting become more popular in Britain than betting on horse racing.
Outside of Great Britain, Sports betting is fast becoming a global phenomenon. Unfortunately as the industry grows so does the emergence of illegal markets especially in Asia. Asians are known to stake big amounts on betting and with that comes the threat of match fixing.
Aside the Premier league the UEFA champions league, La Liga, Serie A, the FIFA world cup, the French league and the likes are popular markets for sports betting.
How much is the industry really worth
No one can say for sure but Darren Small, director of integrity at betting and sports data analysts Sportradar in a recent interview was quoted to have said;
“The current estimations, which include both the illegal markets and the legal markets, suggest the sports match-betting industry is worth anywhere between $700bn and $1tn (£435bn to £625bn) a year,”
Of this number, staggering 70% is said to be trades made on football with the English premier league recently becoming the most popular market.
Advice for new comers
Although there is money to be made from sports betting, we advise those who are new to the market to tread with caution. You should take your time to study the rudiments of sports betting before putting in your money.
The good thing is that there are many bookmakers who offer free bets to new comers. This means you do not have to risk your money at the beginning. Instead you can just sign up for a free bet account. Bookies offer a free bet to attract punters to a certain bookmakers and this can be taken advantage of by new entrants into the market.
With sports betting, focusing on the football aspect especially the Premier league, you can bet on markets such top scorer market, champions, top four, relegation and the lies.
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